MILWAUKEE (AP) -- If your grandmother ever gave you a cheesy holiday sweater that you never thought you'd wear, be grateful -- it's a hot fashion item now.
Gaudy Christmas sweaters have become all the rage. Ugly-Christmas-sweater parties are so popular that thrift stores and specialty retailers are making sure the kitschy clothing is in stock. And enterprising entrepreneurs are cashing in.
One Chicago couple say they've sold more than 3,000 sweaters this year from a website they started in 2008. And a pair of Milwaukee siblings expect to clear a $5,000 profit from a new site they launched just last month.
Some people speculate that loud sweaters evoke fond memories of holidays past. Others say it's just an expression of holiday cheer.
Either way, the consensus is the uglier, the better.
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