It's that day again, when Cupid's arrow is in full flight, and so are the florists. 13WMAZ stepped inside the chaos to show you what goes on after you place your flower order.
The phone rings at Lawerence Mayer and an employee answers, "Lawrence Mayer, we've reached our limit for delivery today."
Owner Jon Mayer says they delivered close to five hundred flower arrangements today.
He says he was putting together flowers before the sun rose Tuesday, and they've tripled their staff for the day to help with the rise in orders.
"Everybody wants something for the one they love," says Mayer.
He says he starts planning for Valentine's day right after Christmas, but he says it's still tough to get flowers in February.
"It's the worst season of the year most of them are growing in South America, and this is their rainy cold season," says Mayer.
That doesn't stop the crowd from forming or the orders from coming in.
Employees at this flower shop have it down to a science. It takes about ten minutes to put together a package, but it doesn't stop there.
Marty Allman says he doesn't remember how many deliveries he's had but knows there are more to come.
"We're going to the Riverside Drive, Wesleyan Area." says Allman.
Each delivery van can hold around twelve arrangements, and Lawrence Mayer averages around forty trips on Valentine's Day alone.
It's all worth it to see the smile on Lisa Gulledge's face.
"They're gorgeous," says Gulledge. She adds they're, "from my boyfriend Ben, and I have a really sweet little card. And I am one hundred percent the love of his life."
Gulledge and the ones on the rest of the list of deliveries can all agree on one thing, "He did good, he did really good," says Gulledge.
After the surprises settle, it's back to the shop for Allman, to load up again.