Why Are There Only White People Featured in a Mitt Romney Campaign Ad?

6:17 PM, Jan 18, 2012   |    comments
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Tampa, Florida (WTSP) - It's that time of year again when more and more political ads are blanketing televisions all over the country.

A certain presidential hopeful seems to be getting a lot of attention with his ads, in particular.

If you watch the latest Mitt Romney spots, there's a lot of things you'll see. There are businessmen, families and the former Governor himself.

But, if you take a closer look, you'll notice something. There's a certain aspect missing. There are only white people in his ads.

You see white men, white women and white children. What you won't see are African Americans, Hispanics, Asian Americans or Indian Americans.

So, why is this?

A man running for President of the United States, a country known as a melting pot, did not include any ethnic groups in several of his biggest ads.

10 News posed this question to the local Romney campaign. We asked for an on-camera interview, and we were told "no."

In fact, Tampa spokesman Ryan Williams told us, "I think the premise of what you're saying is ridiculous. We are running all sorts of ads."

Sure enough, he's right, they are running several ads.

10 News found a Spanish campaign ad running for the Republican candidate, but, it's located in Miami.

What about the Bay area? Is it running here? If so, where is it running?

10 News was not given any answers.

The Romney spokesman told us, "We don't discuss specifics of our media strategy, where we place ads and when."

USF Political Science professor Susan Mcmanus told us, "When you're going to throw an ad up in a state like Florida, which is the most diverse state that's up for grabs, you need to be more savvy."

Mcmanus is well-known in the Bay area and throughout the world as an expert on politics. The University of Michigan graduate has studied politics for decades. She says this will be an interesting election, to say the least.

Mcmanus told 10 News, "I think a lot of people will look at the ad, particularly people of color and different races and ethnicities and say, you know, 'Why?'"

As far as the ad goes, Mcmanus says this isn't necessarily unusual, that in a primary, you'll see ads designed specifically to reach a certain group.

"It will always raise a question if you run an ad like that," she maintains, "in a diverse state."

Leon Russell, Vice Chairman of the National Board of Directors for the NAACP, was disappointed with the campaign spot. Why were no ethnic people included in the ad?

Russell said, "This is definitely a question someone needs to ask Mr. Romney. If you're trying to reach all voters," the organization maintains, "why not reach out to all voters?"

He added, "We would like to see more diversity with who candidates chose in their ads."

10 News invited the Romney campaign to speak with us about the ad, and they turned down our offer.