"Mr. Food" Art Ginsburg with 13WMAZ's Suzanne Lawler during his visit to the station in 2007. (Courtesy of Suzanne Lawler)
Art Ginsburg, the television chef known to 13WMAZ viewers as Mr. Food, has died at his home in Weston, Fla. Ginsburg, who was 81, enticed viewers for decades with a can-do focus on easy weeknight cooking and the tagline 'Ooh! It's so good!' He appeared on 13WMAZ for more than 20 years.
Art Ginsburg, the television chef known to 13WMAZ viewers as Mr. Food, has died at his home in Weston, Fla.
Ginsburg, who was 81, enticed viewers for decades with a can-do focus on easy weeknight cooking and the tagline "Ooh! It's so good!" He appeared on 13WMAZ since the 1980s.
He was diagnosed with pancreatic cancer just over a year ago and died Wednesday. The cancer had gone into remission following early treatments and surgery, but returned earlier this month.
Ginsburg had an unlikely formula for success in this era of reality cooking shows, flashy chefs and artisanal foods. With a pleasantly goofy, grandfatherly manner and a willingness to embrace processed foods, Ginsburg endeared himself to millions of home cooks via 90-second segments syndicated to 125 local television stations around the country.
Some have asked what they can do to pay their respects. In lieu of flowers, the family requests that donations be made in his honor to B'nai Aviv Congregation, Weston, FL, or the Variety Club of Buffalo, The Children's Charity of Buffalo & Western New York, (716) 854-7577.
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