Lines at a Macon Walmart late Thursday night in 2011.
Jayne O'Donnell, USA TODAY
Help has arrived for those feeling as if they're in deal overload.
Brad Wilson, founder of BradsDeals.com and BlackFriday.BradsDeals.com, has his choices here for the best 20 deals on Black Friday (and Thursday.) Wilson has 24 employees who comb through offers to see whether they are truly good prices and on good products.
BLACK FRIDAY: Holiday shopping: Buying guides, videos, stories
USA TODAY often turns to Wilson for expert advice. Wilson is the author of the book "Do More, Spend Less," which will be out in January.
Although it's become common to downplay the deals on Black Friday, Wilson says a shopper could show up "blindfolded" at most stores on Thursday and Friday and find good deals on most things they touch.
But he's also a big proponent of online shopping, which he says offers many equally good -- or better -- deals than in-store deals.
Of course, it's not a good deal unless it's on something you're being asked to buy -- or want for yourself -- this holiday season. Or maybe it's something you didn't know you wanted until you saw these prices.
Here are his picks for best deals (BlackFriday.BradsDeals.com for more details and the stores ads):
1. $97 - 32? Haier LCD TV at Amazon
2. $38 - LG Blu-ray Player at Walmart* (guaranteed availability)
3. $299 (after $100 GC) - iPad 2 at Meijer
4. $179.99 - 40? Toshiba LCD at Best Buy or Amazon.com
5. $15 - Jeans at Old Navy
6. $99.99 - Samsung Galaxy Tab 2 Tablet at Verizon
7. $9.99 - Kitchen Electrics at Macy's
8. $.96 (with 2-yr Sprint contract) - Samsung Galaxy S3 at Sam's Club is .
9. $179 - Compaq Presario Laptop at Walmart
10. $369.99 - Dyson DC40 Animal Ball Bagless Upright Vacuum at Costco
11. $149 - Xbox 360 4GB SkyLanders Bundle at Walmart
12. $499.99 - Canon Rebel T3 12.2MP D-SLR Camera w/ 2 Lenses, Case and 8GB SD Card Bundle at hhgregg
13. $799.99 - Frigidaire 26 cu.ft. Side-by-Side Refrigerator with in-door water (ice?) dispenser, available in white, black and stainless steel, at Best Buy
14. 35% off all KitchenAid Hand & Stand Mixers at Bon-Ton stores. (This means that the 4.5-qt. Red Classic Plus Stand Mixer, advertised elsewhere at $199.99 after mail-in rebate, ends up at $184.50 after rebate at Bon-Ton stores.)
15. 50% off all football apparel at Bon-Ton stores ($19-$135)
16. $17.97 - collegiate fleece hoodies at Bon-Ton.
17. $148 - 32? Emerson LCD at Walmart* (guaranteed availability)
18. $279 - Frigidaire Dishwasher at Lowe's
19. $379.99 - ProForm CrossWalk 397 treadmill at Sears
20. $149.99 - Nintendo 3DS Holiday Bundle at Best Buy