(Photo: Will Brinson of CBSSports.com)
Chris Chase, USA TODAY Sports (Game On!)
Complaining about concession prices at sporting events is like whining about airline food or kvetching about the lines at the DMV: It's already been done, most likely in a Jerry Seinfeld stand-up bit from 1986.
Even given the long history of people saying "how much?!" while in line for stadium food, the prices at Super Bowl XLVII deserve a second glance.
Will Brinson of CBSSports.com took a photo of a concession board and the results are staggering. Nachos run you $14. NACHOS! You could execute a hostile takeover of Taco Bell for $14. Want a hot dog? That'll be $9. Peanuts cost $6, no mere peanuts. (Get it? Peanuts is also an informal usage that means a paltry amount.)
If beer is your thing, I hope you have cash. A 20 oz. draft goes for $12 in the stadium. A 16 oz. "premium" is $15. Those are Manhattan club prices, y'all. At that rate, it'll take $100 to keep you and a friend drinking for four quarters. Luckily, fans at the stadium won't have to listen to Phil Simms for three hours, so they'll be far less likely to turn to the sauce.
Historical note: At the risk of sounding like one of those "I used to walk uphill both ways to school" kind of guys, I worked at an RFK concession stand for years and people used to whine about paying $2.25 for a medium soda and $4 for nachos. That would barely get you a cheese cup at the Super Bowl.
The thing is, I doubt many people at the game really care about this. After paying to fly to New Orleans, getting a jacked-up rate for a hotel and spending $1,500 per ticket to get into a game, forking over $35 for a PoBoy and a brew isn't going to break the bank. It's not like people were expecting to see school lunch prices, you know? This is the Super Bowl at a Superdome named for Mercedes-Benz, not the Normal Bowl at an Averagedome named for Rite Cola.