Perry Businesses Use Social Media to Boost Sales

6:46 PM, Aug 20, 2012   |    comments
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Members of Perry's Chamber of Commerce are urging business owners in their city to use Social Media to expand their reach.

13WMAZ's Jennifer Moulliet caught up with a few owners who say Facebook helps their shops stay open.

The chimes continue to ring at the Perfect Pear in downtown Perry, and owner Megan Brent says social media is a big factor.
 
She says she uses the restaurant's Facebook wall as her daily specials board.

"We have lots of folks that come in and say, 'Oh I saw on Facebook that you had,' for instance today we had Kahlua Crème Brulee and they get really excited and that's why they come to see us." explains Brent.

She says she relies on the social media site and word-of-mouth for business, and so far it's working. "We started out with no employees and now we're busy enough to have to have six folks with us everyday, and we have on average at lunch time between fifty-five and sixty-five guests," says Brent.

The Perfect Pear started out as a catering company only, but with boosted Facebook traffic, they've expanded to lunch four days a week.

"I've kept a log of how many folks we've had everyday, and it's so neat to see because of Facebook and word-of-mouth that our numbers have pretty much doubled this year from last year," says Brent.

Mallory Arnold, owner of the Sugarplum Tree across the street says Facebook allows them to take their products global. "We have people comment, hold this size for me, hold this size for me, if they're local we'll hold it until they can come pick it up, if not we ship it out," explains Arnold. 

Both agree the site saves money and helps make some.

"It gives us an outlet to showcase what we do and not have to spend money to do it." says Brent.

The Sugarplum Tree plans to dive into social media even further with a Pinterest account. Owner Mallory Arnold says that's a way customers can start a wish list of products that their store sells.