A local biker has been using his beard all month long to raise breast cancer awareness.
"I've been riding [motorcycles] for about 40 years," says Milledgeville resident, Ed Powelski.
But underneath his macho helmet, lies something you wouldn't expect.
"People will stop him and say, 'Why is your beard painted pink?," says Powelski's wife, Debra.
The answer is simple.
"I dye it every October for breast cancer awareness month," says Powelski.
His wife was diagnosed with breast cancer in 2010.
"Everybody thinks it's not going to happen to me. No, maybe not you directly, but someone in your family," says Powelski.
"Sometimes you just need a pick-me-up," says Debra.
Which is where Powelski got the idea for his pink handle bars.
"Any way that I can get the word out for not only the patient going through it, but also the friends and family members," says Powelski.
According to Powelski, he's received nothing but positive reactions about his beard. Especially from the students he works with every day at Georgia College. He is more than a biker -- he is also a bus driver.
"Every time I see students getting on the bus, it's like my children getting on the bus, and I take care of them like they were my kids," says Powelski.
And he plans to challenge those kids next fall.
"In September, I'm going to go through the college and let them know that I think it would be nice to have a pink-out," says Powelski,
Perhaps next October, he won't be the only one sporting a pink beard.
"More and more people, when they see it, they just say, 'Thank you... thank you,'" says Powelski.