Cards Against Humanity announced the end of the party game, claiming the company was switching gears to produce potato chips called "Prongles."
Effective today, we are leaving the games industry. It’s time we focus on our real passion: revolutionizing snack food with our new brand, Original Prongles! https://t.co/hxNqJOB7Ch— CardsAgainstHumanity (@CAH) November 24, 2017
The chips were spotted in stores like Target earlier this week.
this photo just keeps getting better the longer you look at it pic.twitter.com/Fff15285i1— Kat Angus (@katangus) November 21, 2017
On their new site, the company formerly known as CAH has an FAQ:
"Why are you doing this? Our research shows that the snack food industry is bigger and more profitable than the board games industry."
📈 Over 6,000 people have downloaded the Prongles theme song today: https://t.co/am1EgF3dlV (that's enough to get us on the Billboard Hot 100)— Max Temkin (@MaxTemkin) November 24, 2017
This isn't CAH's first Black Friday stunt. In 2016, the company asked for users to donate money while watching heavy machinery dig a large hole.
In 2015, CAH sold nothing. For $5 you could get nothing.
In 2014, you could get literal bull feces for $6.
In 2013, the game's price was increased from $25 to $30 for their Black Friday "sale."
The card game's other stunts include buying land along the U.S.-Mexico border to "make it as time-consuming and expensive as possible for the [border] wall to get built."
Do you think CAH is really ending its popular and controversial card game? Or do you think they have a clever plan to back out of Prongles? Let us know on Facebook.
© 2018 KPNX-TV