COBB COUNTY, Ga. -- Drivers headed south on I-75 in Cobb County near the Canton Road exit can't help but notice it.
It's a head-turning billboard promising a free hunting rifle if someone buys a diamond.
"What a great idea to get someone a gift and get one for yourself, too," Mike Geller of D. Geller and Son told 11 Alive on Tuesday.
After 73 years in business, the diamond merchant is making the offer to appeal to its hunting customers, according to Geller.
From September 20 through 24, any customer who buys at least $2,500 worth of diamonds will get a $430 hunting rifle from Adventure Outdoors of Smyrna.
That company told 11Alive the Thompson/Center rifle being offered will be available in several different calibers.
The jeweler that claims it's "where Atlanta gets engaged" also admits business has been a little slow lately.
"Things are tough everywhere, but what we've come to over the last few years is, if you want to stand out you have to make it fun," Geller said.
"I think it's a little out there; however, you do see all kinds of things," Kennesaw wedding planner Tracey Garner told 11 Alive.
After 12 years of running Heart and Soul Weddings, she said she's never seen anything quite like this.
But she sees all kinds of possibilities for a theme wedding.
"Definitely some camouflage, maybe some, I wouldn't say spurs, but you never know, maybe some hats, some coveralls, who knows?" Garner added.
Plus, as D. Geller and Son says, even if the wedding and the rifle don't last, a diamond will be...
"Forever; it'll be around forever," added Mike Geller.