Child eating an ice cream cone
NEW YORK (AP) - Dieters know that if you take the fat and calories out of your favorite treats, you sometimes have to say goodbye to the taste too.
But brands like Dreyer's/Edy's ice cream and Lay's potato chips are trying to solve this age-old dieter's dilemma by rolling out mid-calorie goodies that have more fat and calories than the snacks of earlier diet crazes but less than the original versions. They're following the lead of soda makers Pepsi that introduced mid-calorie drinks last year.
The mid-calorie trend is hitting at a time when companies that make sugary and salty treats are being blamed for the country's expanding waistlines. The problem is that the same things that make snacks taste good make them fattening. And many Americans refuse to sacrifice taste at snack time.
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