If the rivalry between the University of Alabama and the Georgia Bulldogs wasn't big enough, there's a conference championship on the line.
13WMAZ's Jennifer Moulliet's found out, there's nothing like a title to amp up the trash talk a little more.
She went to a restaurant and memorabilia shop dedicated to all things Alabama and a shop with everything you need to cheer on the dogs between the hedges.
The road to the SEC championship is set for Alabama and Georgia, and although we're in the heart of dog country.
She found a few that bleed crimson.
"I'm a huge obnoxious Alabama fan." says Steve Bennett.
Both Steve Bennett and Cary Holden have one thing in common, they're looking forward to the big game Saturday.
"I'm looking for the National Championship. We beat Notre Dame in 1980 for the National Championship, and we'll do it again this year." says Holden
"We've got a great defense. They've got a great defense, and as Bear Bryant used to say a great defense wins championships." says Bennett.
She caught up with Bennett at one of his weekly lunch spots, Bama Girlz.
Full of all things Alabama, he says the restaurant was open for every game except. "She was closed the day Alabama played Texas A&M and the only day she was closed Alabama lost ."
Owner Melissa Powers says she closed the store to install new kitchen equipment. "We will never do that again."
Holden says he's not the only rabid dawg fan, several people have stopped by his shop to load up on fan gear. "Our t-shirts are starting to take a hit, we have the same shirts that Athens does and as you can see we're starting to have some holes."
Power's says although she sells fan merchandise for the "other teams" Alabama gear is going fast too. "It's really hard to keep it on the shelf these days especially now that we know who's going to be in the finals."
And for those like Holden who never miss a chance to shout "Sic' em' dawgs," he had one question for Bennett: "Alabama fans don't know what they are, they're the Roll Tide but then they got a pink elephant as a mascot." says Holden.
"Back in the thirties the newspaper writer indicated that Alabama really wasn't that big, but they just kept coming after you and coming after you, wearing you down kind of like the tide does when it erodes the beach," explains Bennett.
Although neither side is going to the dome, they'll still be watching and rooting for their team.