Taylor Swift debuted single Shake It Off Monday during her live stream on Yahoo. But she had more news for her fans.
Swift began the stream at the top of New York's Empire State Building, but made her announcements before a group of hand-picked fans.
"i have three big surprises for you today," the 24-year-old singer told the crowd. She began by playing Shake It Off, the first single from her much-anticipated fifth album. Swift said she wrote and produced the song with Max Martin and Shellback, the team that created I Knew You Were Trouble and We Are Never Ever Getting Back Together. Their goal, she said, was to created something that sounded "like nothing like anything I had done."
The song's inspiration came from a lesson she had to learn over the past couple years.
"People can say whatever they want about us, at any time and we cannot control that," she said. "The only thing we can control is our reaction to that."
Swift also announced her "first documented, official pop album," to be called 1989. She found inspiration in listening to late-'80s pop. "I really loved the chances they were taking. I loved how bold it was," she said. "It was, apparently, a time of limitless potential. … The idea of endless possibility was kind of a theme in the last year of my life."
Swift debuted the 1989 cover, a Polaroid photo with "T.S. 1989" written underneath. Each physical copy, she said, will come with a packet of 13 photos, though the photos will differ from copy to copy. In addition, she'll continue to hide secret messages within the album's liner copy.
Swift will release 1989 on Oct. 27, and the album already can be pre-ordered through her website. A deluxe version of the album will include three bonus tracks that are "just voice memos from my phone."
Swift also revealed plans for the 1989 Swiftstakes ("It's like 'sweepstakes,' but we made it annoying"). She'll give away 1,000 tickets and 500 meet 'n' greets for her next tour. She'll give away a total of 1,989 prizes, "which is just 1989 with a comma in it."
Swift's final surprise was the video for Shake It Off, directed by Mark Romanek, known for Johnny Cash's Hurt and Michael and Janet Jackson's Scream videos. The Shake It Off video features a troupe of professional dancers, with Swift thrown into the middle of the proceedings. It also has a group of fans chosen from Instagram, Twitter, fan letters and other places. "They have kept the secret that they were in this music video for two months," Swift said.
The singer initially got fans buzzing two weeks ago when she released a series of cryptic clues on Instagram, leading to a big reveal that she was hosting a half-hour live stream on Yahoo at 5 p.m. ET Monday.
Swift continued her media blitz last week, stopping by The Tonight Show With Jimmy Fallon to promote new movie The Giver and don faux braces for Fallon's recurring Ew! sketch. But she didn't leave without letting some more big news slip: She'll be making an appearance on Sunday's MTV Video Music Awards. On Thursday, she appeared on Late Night With Seth Meyers, where she discussed the awkward way she dances at award shows and snapped a selfie with Culture Club's Boy George.