By Scott Martin - (USA TODAY)

Apple today unveiled its newest iPhone -- "iPhone 5" -- at an event in San Francisco.

The device will actually be the sixth generation iPhone (the most recent model is called "iPhone 4S"). The new iPhone is expected to have a larger screen, faster processor and improved camera. Apple also is making some changes to services on the device. With the new iOS 6 version of its mobile operating system, Apple is replacing Google Maps in favor of its own "Apple Maps," with spoken turn-by-turn directions. And a new app called Passbook ties all of your airline boarding passes, loyalty programs and coupons together and puts them in one place.

Several websites, including The Next Web, are reporting that Apple's own search engine on the web site was confirming the name "iPhone 5," although the link appears not be live any longer. It was first reported by 9to5mac.

USA TODAY is on the scene at the Yerba Buena Center for the Arts in San Francisco. You can follow our live coverage here.

1:05 p.m. ET Apple CEO Tim Cook is on stage. The event is getting under way. Cooks says Mac is now No. 1 in market share for notebooks with a 27% share.

Apple has sold 84 million iPads through June. 94 percent of Fortune 500 companies are testing or deploying the iPad.

Apple recently crossed 700,000 apps in the App Store, 250,000 of them tailored for iPad.

1:13 p.m. Last quarter Apple sold its 400 millionth iOS devices. "This is amazing," Cook says.

1:15 p.m. It is official: Apple announces iPhone 5.

Apple exec Phill Schiller is on the stage for the iPhone presentation. It's made entirely of glass and aluminum. Thinnest lightest... 7.6 mm thick 20% lighter than 4S.

It is the same width but taller screen, 4" diagonally. "It should be easy ... More apps on every screen"

1:24 p.m. ET:

Specs: GPRS, EDGE, Ev-DO, HSPA, HPSA+, DC-HSDPA, LTE: single chip, single radi, dynamic antenna.

The world's most advanced display, says Schiller.

He shows OpenTable and how it looks better. Of course, movies take advantage of that new display... has 40% more color saturation.

New 4" inch retina display allows developers to do more, says Schiller. It makes a "better application."

1:25 p.m. ET: Here's the carriers: Sprint, AT&T, verizon in U.S.

There is a brand new A6 chip that's two times faster at CPU and chip graphics, as well as 22% smaller.

There's up to 150Mbps on Wi-Fi.

Rob Murray, Executive Producer, EA Studios hits stage.

1:26 p.m. ET: "It actually makes the game easier to play," says Murray showing off car racing game using new graphics. "Now this is something we have never seen before. ... On a powerful new iPhone" ... leaves stage. Schiller back.

1:30 p.m. ET: Schiller: 8 hours of 3G talk time. 40 hours of music playback. iSight. 8 megapixel sensor. f/2.4 aperature. Dynamic low light mode ... "you really see the difference in those low light images."

1:34 p.m. Faster photo capture of the new A6 chip. Better low light performance. Schiller shows "untouched" photos. The "ocean looks bluer" and "kids look happier" and the world is a "more beautiful place," he says while showing photos of ocean, kids and a flower.

1:38 p.m. ET: Shows a panoramic view of the golden gate bridge. It's "truly a breakthru software" for panorama shots, says Schiller.

Three microphones that he says will be good for Siri. Noise-canceling earpiece is mentioned. Improvements in how the voice sounds are discussed.

1080p HD video. Improved video stabilazion. 720p on the front-facing camera.

1:40 p.m. ET: New connector is discussed. A lot has changed since 2003, he says. New connector is called "Lightning." and works with "Thunderbolt" connection. Show off partners, such as Boss, JBL and Bang and Olofuson (SP?) ... There's an adapter for the old connections.

Three microphones that he says will be good for Siri. Noise-canceling earpiece is mentioned. Improvements in how the voice sounds are discussed.

iOS 6, Phil intros Scott Forstall to demo iOS 6 features. Shows how Maps works and can be moved in a circular fashion. Shows how restaurants pop up and works in partnership with Yelp. Offers free turn-by-turn directions. Siri gives vocal turn-by-turn driving directions thru San Francisco.

"All of this works in landscape in addition to portrait," he says.

Shows flyover view of maps that shows a 3-D image of Maps in iOS 6.

Enhancements are made to Safari that show iCloud Tabs that show other open tabs. Next shows enhancements to mail. You can mark VIPs in mail. You can flag things in email that are important.

Next shows off PassPort. A coupon from Target and Starbucks, a ticket for a Giants game is shown. One of the really cool things about Passport is it integrates with the lock screen. So one can bring up their boarding pass at Delta, for example.

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