In a quick response to Stephen Colbert's "challenge" that USA TODAY's new logo could not be tasked with considering "non-circular news," the Gannett-owned newspaper decided to prove the "Colbert Report" wrong.
USA TODAY posted two images, dedicated to Stephen Colbert, on their tumblr that responded to "Spongebob eating a Dorito at the Pentagon."
The Gannett Corporation owns both USA TODAY and 13WMAZ.
Original story by USA TODAY:
Stephen Colbert hates change, especially when it comes to his favorite newspaper, "The USA TODAY."
"That's why I'm solidly against Transformers, Shrinky Dinks and air caterpillars," he said on his Comedy Central Report Tuesday night. "Oh, don't tell me you've always felt like a butterfly trapped in a larva's body. It's unnatural!"
Colbert continued, "So, folks, I was truly upset when I heard that my favorite paper, The USA TODAY, was getting a dramatic redesign. It turns out I was worrying for nothing. Because in a digital area, where print media is struggling, USA TODAY is focusing their energy where it counts: the logo."
He took out Monday's paper. "Ladies and gentlemen, did they deliver! ... Boom! A blue circle!" He then went section-by-section, noting the fine points of each section's logo as it reflected the news of the day, including Sports' "red dot with a cowboy hat, which I'm gonna say represents the sport of Tomato Rodeo."
"Now when news breaks that's circular in nature, The USA TODAY will be all over it, folks," cracked Colbert, "whether it be about planets, tractor tires, the Wheel of Fortune, pizzas, bagels, pizza bagels or Cee Lo Green's head! Although," he added, "if SpongeBob SquarePants ever chokes on a Dorito at the Pentagon, you won't read about it in The USA TODAY."
He ended with "Bravo, USA TODAY," and joked about how circular news presentations might drive our graphics team crazy.
We're happy to report that so far, the team is alive and well. And our publisher, Larry Kramer, says the parody is "fantastic" and "great fun."