Daytona Beach, FL (Sports Network) - NBC Sports is back with NASCAR, startingin 2015.
Officials from NASCAR and NBC Sports Group announced on Tuesday they havereached a 10-year agreement that grants NBC the exclusive television rights tothe final 20 Sprint Cup Series races, the final 19 Nationwide Series events,select NASCAR regional and touring series races and other live content from2015-2024. Financial terms of the agreement were not disclosed.
NBC will replace ESPN and TNT's coverage of NASCAR. FOX Sports will televisethe first 16 Sprint Cup points-paying races, including the season-openingDaytona 500, before NBC takes over. TNT wrapped up its six-race coverage ofSprint Cup earlier this month at New Hampshire Motor Speedway. ESPN's Cupseason begins with the Brickyard 400 this weekend at Indianapolis MotorSpeedway.
Under the agreement, NBC will become the exclusive network for thechampionship Chase in NASCAR's premier series. It will be the first time NBCcovers the 10-race Chase since 2009.
Of NBC Sports Group's 20 Sprint Cup races, seven will be carried on NBCannually. NBC Sports Network will air 13 of them. The 19-race package forNationwide includes four on NBC and 15 on NBC Sports Network.
"NBC is known for being an exceptional partner and delivering outstandingproduction quality and presentation of live sports, as well as its broadportfolio of broadcast and digital properties, so we are thrilled with thecommitment they have made to NASCAR and its future," NASCAR Chairman and CEOBrian France said. "We know this partnership will yield great value to ourentire industry, provide a premium experience to our most importantstakeholders, the fans, and help us achieve a number of strategic growthobjectives.
"Our new partnership with NBC and the recent extension by FOX validate thestrength of our fan base and the many bold steps we have taken the lastseveral years to provide fans with better, more accessible racing."
NBC's coverage of select Chase races in the fall will lead into the network's"Sunday Night Football."
"Acquiring the rights and bringing NASCAR back to NBC comes at an importantpoint in time for NBC Sports Network, NBC and all of our distributors andaffiliates," NBC Sports Group Chairman Mark Lazarus said. "We look forward toworking with Brian (France) and his management team, who have brought arenewed focus to NASCAR's intersection of sports and technology."
In addition to its coverage of Sprint Cup and Nationwide races, NBC hasobtained exclusive rights to practice and qualifying sessions for thenetwork's national series events during their portion of the season, as wellas rights to broadcast the NASCAR K&N Series, NASCAR Whelen Modified Tour,NASCAR Toyota (Mexico) Series, the NASCAR Hall of Fame induction ceremony andNASCAR's season-ending awards banquet.
Furthermore, NBC has been granted Spanish-language rights, certain video-on-demand rights and exclusive TV Everywhere rights for its Sprint Cup andNationwide races.
"We are excited about the cross-promotional opportunities NBC provides,especially in the timeframes right before NBC's NASCAR schedule and during theChase," NASCAR VP of Broadcasting and Productions Steve Herbst said. "We'reconfident NBC will utilize its powerful 'Championship Season' lineup,including the NHL Playoffs, Premier League, the French Open, the KentuckyDerby and other events, to build interest and excitement for NASCAR.
"Those opportunities, combined with the opportunity to lead into the numberone show on television - NBC's Sunday Night Football - for select Chase races,were both very attractive prospects when considering this partnership."