Sharon Jayson,USA TODAY
Tuesday isn't exactly on the list of most popular days to marry, but this year, a Tuesday in November is gaining ground.
That's because it's 11/12/13.
Dates with consecutive numbers like that are about to disappear, says Brian Beitler, executive vice president of David's Bridal, a bridal retailer based in the Philadelphia suburb of Conshohocken, Pa.
"There's one more shot at this before the century is over," Beitler says of 12/13/14.
The company says more than 1.5 million brides register each year with David's Bridal, even if they don't buy a dress. The company keeps a database for projecting wedding date trends - particularly iconic dates with sequential numbers like this year's, or repeated numbers such as last year's 12/12/12.
"When 7/7/07 happened and all of a sudden we had an estimated 66,000 weddings on one day, it caught our attention," Beitler says. "We started to monitor an estimate." Beitler says 2,265 weddings nationwide are anticipated on 11/12/13. The same Tuesday of the month last year projected just 371, based on bridal registrations.
Terry McCray, 31, and her fiancé Jeremy Matt, 25, are both active-duty military and will marry on 11/12/13.
"We originally picked the date as one of those dates we knew we both would never forget. Then we stopped and looked at the calendar and saw it's the day after Veterans Day," says McCray, an information systems technician in the U.S. Navy at Camp Smith in Honolulu. "We're commemorating and honoring all of our fallen veterans as well as our current servicemembers."
Matt, a sergeant in the U.S. Marine Corps based at Camp Lejeune, N.C., and his groomsmen will all be in uniform for the wedding.
Similar thinking led San Diego residents Angela Walton, 40, an accountant, and Brandon Noyes, 40, a police officer, to this date.
"It struck us both because we're both Marine Corps veterans," Walton says. "Things being in alignment and in order is a trait of the military in general."
A destination wedding in Las Vegas is the plan for the 11/12/13 ceremony of Amber Fortune, 25, and her fiancé, Dixon Buttars.
"It is a fun date in a fun location," says Fortune, a hairstylist in Logan, Utah. "We want to only remember this anniversary date, so we picked a day that would stand out above all other dates." Both are marrying for the second time.
It's the actual numbers that are special to Crystal Herring, 31, of Winterville, N.C.
"I have always loved numbers," says Herring, a non-profit group's executive director who says she's always enjoyed math and is tuned in to numbers.
"My birthday being 9/10, I thought it would be pretty amazing to get married on 11/12/13," she says. "And once my name is changed, my name will be Crystal Michelle Wolverton, which is 7, 8, 9 in the number of letters in each name."
Although Herring says she hasn't spoken to a numerologist, many do, says Glynis McCants, a numerologist in Pasadena, Calif.
Her 2010 book Love by the Numbers has a chapter on selecting wedding dates.
She says people assume consecutive dates such as 11/12/13 are lucky.
"The reason so many people pick it is because they see it as magical," she says. "When the numbers align like that, it's got to be a special day. But it's their belief that makes it exciting."
McCants says the numbers and meaning found in 11/12/13 included a 3, which is about laughter and communication; a 2, which is about love and commitment; and a 5, which she calls an "attitude number."
"Because the attitude of the day is 5, the 5 represents celebration, but the dark side of 5 is drama," she says. "If someone wants to make a problem, don't let them. It's about celebration, but don't overdo."
Next year's iconic date, 12/13/14, is on a Saturday, which Beitler says is the most popular day for weddings. However, December is usually a slower month for weddings, so he says he doesn't anticipate record numbers. Beitler says his best estimate this far in advance would be that 20,000 couples will choose it.