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Apple is in talks with Comcast, the nation's largest cable provider, about a joint streaming-television service using an Apple set-top box, The Wall Street Journal reported.

The arrangement under discussion would have Comcast provide special treatment on its cable system to ensure the video data would get around Web congestion, the newspaper said, citing unnamed sources familiar with the talks.

Apple, the report said, intends to allow users to stream live and on-demand programming stored in "cloud" servers. If it goes through, the deal would signal a new level of cooperation between technology and cable TV companies.

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