With summertime in full swing Bassmaster veteran Tom Hamlin says you really need to pay attention to the clock.
For example first thing in the morning you would want to use a top-water plug or a popper, he also suggested a floating plastic worm. Fish are shallow when the sunrises.
Midday go with a light crank bait or maybe a Texas rig.
When the heat of the day hits use a deep water crank bait or a Carolina rig.
And the flip side of all of this is true, so reverse it to sundown when bass fishing in the afternoon. In other words start with a deep crank bait and work through the process till you're using a top water bait near sundown when things have cooled down.