SAN FRANCISCO — The burning Galaxy Note 7 is singeing Samsung with consumers. Badly.
More than a third of those surveyed who own the phone, 1 million of which were recalled last week because of igniting batteries, say they will opt for a refund rather than a replacement model, according to an online poll of 507 American adults by
Some 35% said they would seek a refund, while 26% said they will buy an iPhone from Apple, Samsung's major competitor in the U.S. (SurveyMonkey did not ask consumers which other non-Samsung phone they would prefer.) Another 21% said they would opt for a different Samsung phone.
Most telling, only 18%, or less than one in five, said they would stick with the Note 7.
If consumers follow through on their initial sentiments, Samsung could take a financial bath in refunds and potentially lose millions of smartphone sales. Note 7 was well received after its August launch, selling more than 2.5 million units its first few weeks and posing a possible threat to the new iPhone 7 and iPhone 7 Plus, which debuted in September.
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