MACON, Ga. — Flowers, candy, and jewelry-- all the Valentine's Day essentials.
"It says that I appreciate everything you do for me each year," explains David Davis.
However, these loving gifts have a tendency to break the bank. Davis says, "It's one time a year. Why not?"
Davis goes all out for his Valentine, saying he spends, "Probably about 3 to 400 [dollars]. It's worth it."
Between gifts and romantic dinners out on the town, what's the price tag on the day of love?
According to WalletHub's annual survey, lovers are expected to spend $27.4 billion on Valentine's Day gifts this year.
Breaking that number down, the average amount spent per shopper is nearly $200, and if you're used to dinner on budget, you may shell out a little more cash in the name of Cupid.
The average amount couples spend on Valentine's Day dinner is just over $100.
Tawanda Diadell sets up a table every year with "beloved baskets" saying, "Love has no cost."
She explains, "The first thing they say is, 'Hmm, what is your price?' and I said, 'For number 1, there's no price on love.'"
Her sales prices come from the heart.
"It's stressful around Valentine's Day. They want your beautiful 79-, 80-bouquet flowers, and you can't afford that."
For Diadell, it's not about the gifts, "Just call somebody and say, 'Hey, I love you,' today. You don't even know how much that means. It's not about the dollar."
STAY UPDATED | Click here to subscribe to our Midday Minute newsletter and receive the latest headlines and information in your inbox every day.
Have a news tip? Email firstname.lastname@example.org, or visit our Facebook page.