Macon Target closure another in a series of major blows to Eisenhower Pkwy corridor
Author: Harold Goodridge, Gabrielle Dawkins
Published: 5:57 PM EST November 7, 2017
Updated: 7:17 PM EST November 7, 2017
LOCAL 2 Articles

A big blow was delivered to Macon's Eisenhower Parkway corridor on Tuesday.

Target Corp. announced it was closing 12 stores nationwide in February 2018 and Macon's store in the Eisenhower Crossing Shopping Center is on that list.

The announcement was just another in a series of hits to the shopping center and even bigger blows to the area that once boasted two of the state's biggest shopping centers.

Macon's Target store was a draw for shoppers around Central Georgia like Macy Davis of Forsyth. She was shopping at the store Tuesday when she learned it was closing.

"I was really sad," she said in the store's parking lot after finishing a shopping trip. "It's quite a drive for us to go to (Target in) McDonough and going to Warner Robins isn't an option. Macon was our best option."

Davis, who's five and a half months pregnant, said Target's pending closure creates a big hole for maternity clothes in the area.

"When you register to have a baby shower, almost everybody goes to Target," she said. "Maybe they'll open one in north Macon."


Macon Target closure another in a series of major blows to Eisenhower Pkwy corridor

Chapter 1

Macon's Eisenhower Parkway corridor; a shell of what it used to be

The most recent holes left in Eisenhower Crossing came with the closure of HHGregg in April when the electronics retailer closed 220 U.S. stores.

Dick's Sporting Goods fled the shopping center in 2014, opening a new store in north Macon's The Shoppes at River Crossing.

The Shoppes and north Macon have been the target for many of the stores that leave Eisenhower Crossing and the Eisenhower Parkway corridor.

The area once boasted two of the biggest shopping centers in the state: The Macon Mall and the Westgate Shopping Center.

Both centers are still open and both are a far cry of what they once were.

Westgate Shopping Center - or Westgate Mall - opened in 1961 on Eisenhower Parkway at the Pio Nono Avenue intersection. Anchored by retailer JJ Newberry's, Westgate was the first fully enclosed mall in the state. It continued its growth into the early 1970's. During that time, two grocery stores - Piggly Wiggly and Colonial Stores - were added as anchors.

Westgate Mall continued flourishing adding more retailers and Westgate Triple Cinemas.

The beginning of the end for Westgate came in 1975 with the opening of Macon Mall about two miles down Eisenhower Parkway.

Packed with national retailers and restaurants, Macon Mall drew in patrons from all over central Georgia sealing the fate of Westgate Mall.

By the late 1970's, Westgate was just about empty.

Several attempts were made to save it. Some of the anchor stores were razed and the movie theater was also knocked down. Scotty's Home Improvement Center took over the Piggly Wiggly location and Burlington Coat Factory opened in the former Newberry's location.

Burlington had a successful run in the center as other retailers - including Scotty's - went out of business. Big box retailers Walmart and Home Depot were later added. To make way for these retailers, Westgate underwent a major facelift changing it to a big box shopping center.

Media Play and Petsmart were added to the mix, but as Macon Mall flourished and the neighborhoods around Westgate declined, the redeveloped shopping center didn't stand a chance.

In what seems to be the final blow for Westgate, Burlington moved to Macon Mall about three years ago as Macon Mall continues to deal with its own set of major problems.

Chapter 2

lass="chapter-marker-sub" data-title="The slow decline of Macon Mall">Just like Westgate, Macon Mall once boasted being the largest mall in Georgia.

It opened in 1975 during a period retail experts call the “golden age” of mall building.

However, the last two decades have not been kind to this former retail gem.

Nationally, many of the malls built during the "golden age" have disappeared, or in the case of Macon Mall, continued shrinking as national retailers close stores around the country.

The most recent set backs came with the soon-to-be shuttered J.C. Penney and the closures of other major anchor stores such as Sears, Dillard's and Belk.

Macy’s said last year it was closing 100 stores nationwide.

Macon Mall didn’t make that list, making its Macy’s the mall’s last surviving traditional anchor store.

Macon Mall has not only suffered at the hands of major national retailers folding, but also flight as new shopping centers open.

Such was the case in 2001 when Eisenhower Crossing opened a big box shopping center a couple of miles away from Macon Mall. Even with the challenges of some major vacancies, Eisenhower Crossing has managed to remain mostly occupied.

The flight from Macon Mall was more pronounced nine years ago with the opening of The Shoppes at River Crossing in North Macon. A wave of stores left Macon Mall for the new 750,000-square-foot “lifestyle center” in north Macon.

Many refer to it as “the new mall,” calling Macon Mall “the old mall.”

Belk and Dillard’s left Macon Mall for The Shoppes at River Crossing.